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Leica SL

Challenge
Launch the entirely new “Leica SL” and dramatize it’s the first really professional
mirrorless camera system worldwide. Plus: turn Canon and Nikon Users into Leica Users.
 
Insight
Professional Photographers seek for performance and speed. Therefore they believe
there is no professional alternative to a DSLR – because there hasn’t been a more
immediate viewing experience, yet.
 
Idea
Reframe the target groups perception: mirror technology is photography with a detour,
a concept of the past! With a simple typographic trick, we dramatized the advantages of
the new and ground breaking mirrorless Leica SL – visually and content wise.

Work was produced in association with Geometry Global Frankfurt

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Leica 0.95 X ST Dupont

0.95 is an homage to the legendary Leica Noctilux – M 50 mm f/0.95 ASPH. lens and its maximum aperture of 0.95. In available-light photography, it possesses the ability to reveal details that remain hidden to the human eye. As the world’s fastest aspherical lens for 35 mm photography, its extremely shallow depth of field at maximum aperture expands creative horizons in a way previously unknown to the world of photography. Its superb optical performance unites with the highest-quality materials, perfect construction, and utmost precision in a lens of unrivaled quality. Work was produced in association with Geometry Global Frankfurt.

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Favour

Identity for new fashion label.

After several approaches of different names, we finally got the go for the development of this new fashion-label called ‘favour’. The brand stands for modern casual wear for women in their thirties.

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Hideaways

Book Project for unseen Hide Aways

To bring unseen places and buildings of modern architecture across to people,we decided to design a book showcasing plenty of international and underrated extraordinary pieces of architecture.

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WDS

The Studio

Here’s our new set of business cards. Straight out of the print shop.

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Naturgabe

New Logo 

Naturgabe is a pioneering company from the Southwest. Since 1984, Naturgabe’s main focus is on organic farming and products such as bread, corn and flour. We are glad that they liked one of our logos.

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Guya Hansen Identity

Hansen Copy + Concept
 
Guya Hansen, Frankfurt based Copywriter asked us to do her new identity. It was a fun project, and since Guya is not only attractive but also very open-minded, she decided to go with a more uncommon approach.
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Ewald Architects

Logo & Stationary
We were commissioned to design a new logo for Darmstadt based Architecture firm Ewald Architects. That’s what we came up with.

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Schirn Kunsthalle

Exhibition Design

Here’s some design work for Schirn Kunsthalle, Museum of Art located in Frankfurt, which has unfortunately NOT been realized. For the up coming show of American Photographer Philip Lorca Dicorcia we did a set of Posters and Brochures to advertise the show. 

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CFFA

The CFFA Artist Collective

 
For their up coming show at WFA Gallery we designed a catalogue featuring words a fine art by the group. Because not all pieces will be shown, we decided to show the history and the development of the artists inclusive all works.
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Steam

Music Packaging LP

Design for electronic-collective HADT, based in Los Angeles. To be released in September 2013.

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TWH

The Woodlake Herald

Our brand new mini-newspaper featuring the latest from the studio.

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KW Records

Key West Records

Album cover design for KW Records, a North Carolina based Indie Label.

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Booze Photography

New Logo & Stationary

We were commissioned to design a new logo, stationary and an all new responsive website for Miami based photographer Jeffrey Booze.

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CDP Identity

Specialities from Portugal

We were asked to design a new stationary and a new look for our neighbour Chris from Portugal. In his shop he sells wine, fruits and other tasty stuff. We came up with an elegant approach, even though Chris wasn’t so shure about it at first.

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Fields Music Packaging

Music Packaging

San Francisco based electronic artist group fields are known for downtempo, experimental electronic music. Here’s the packaging for them. To be released in September 2013.

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The Random Misfits

Album Artwork

New album for Seattle based alternative country outfit The Random Misfits. To be released in September 2013.

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Lunge Book

Running Shoes made in Germany

We designed a very personal running diary, based on experiences out in the woods. 7 days a week, over the course of a month. It tells what happens to your daily start when you begin with a high dosis of oxygen every morning. 

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Trag’s Magazine

TRAG’S Magazine

Out in June 2013.

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Boss Orange

Special Marketing Capsule

We were asked to design hang-tags, shopping bags and other media to emphasize on Boss Orange’s new marketing capsule. Reason behind was to launch a small and competitive collection in combination with traveling to major cities.

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Nike 25 Years AF

Nike 25 Years AF

We designed a book for the celebration of nike’s air force 1 sneaker. Being re-issued every year, with co-op’s amongst all kinds of different designers and artists, the goal was to create a color-coded book, only to differ through typographic experiments through out the sections.

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JBM

From Canada

A track by Jesse Marchant, better known by his stage name JBM.

Track: Winter Ghosts, Album: Stray Ashes

 

LEVIS

Levi’s® Vintage Archive

Levi’s® Vintage Clothing Brand

Faithfully capturing the spirit and heritage of American work wear, Levi’s® Vintage Clothing reproduces the fits, fabrics and details of bygone eras. Our source material is our own archive and our inspiration is the hardworking men and women that we have equipped for the last 140 years. Through our seasonal tribute collections, iconic reissues and special editions, we relive our treasured history and offer timeless products to discerning connoisseurs that are as obsessed with it as we are. We submitted a book showcasing the history and the future, printed on many different papers.

 

 

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WFAD & DAD

In the Gallery

Little booklet for Brazil-based fine artist Juliano Lopez. His works are amazing. Photorealistic drawings and paintings wich get to your heart. Done on heavyweight newsprint.