Launch the entirely new “Leica SL” and dramatize it’s the first really professional
mirrorless camera system worldwide. Plus: turn Canon and Nikon Users into Leica Users.
Professional Photographers seek for performance and speed. Therefore they believe
there is no professional alternative to a DSLR – because there hasn’t been a more
immediate viewing experience, yet.
Reframe the target groups perception: mirror technology is photography with a detour,
a concept of the past! With a simple typographic trick, we dramatized the advantages of
the new and ground breaking mirrorless Leica SL – visually and content wise.
Work was produced in association with Geometry Global Frankfurt